If you venture down to the basement level of Forum The Shopping Mall, you’ll find the flagship store of SuperNature, a haven for organic goods. Just down the road is SuperNature’s Mother and Baby store at Paragon, a specialized store that carries a range of products essential for babies like snacks, milk products, and diapers. SuperNature gets fresh produce delivered to them daily direct from source to supermarket, carrying natural and organic products that abide by their philosophy of good health and nutrition. Established back in 2001, the company started as a quaint pioneering store that offered a mélange of organic food. Because of the worldwide boom in ethical, organic, and healthy living, SuperNature has grown to become a one-stop-shop for high-quality organic products and produce in Singapore.
The company’s values are rooted in spreading the benefits of organic living and the goal of enhancing consumer health. They seek to provide patrons with the best products and produce from farms and producers in Australia, the United Kingdom, New Zealand, Italy, Hong Kong, the United States, and Thailand. SuperNature makes the “eat local” and farmers’ market lifestyle possible for those living in Singapore, an urban city that has significantly reduced agriculture to the point of having no farms. All their suppliers are mindful of the impact of their production, manufacturing, and processing methods on the environment.
95% of products stocked at the store are organic and certified by legitimate governing bodies in the food and agriculture sphere. Their stock includes FairTrade coffee and teas and other delicious natural beverages, wild-caught and organic farmed fish like salmon, pesticide-free produce like giant artichoke and purple asparagus, and specialty foods like raw kale chips for those with specific dietary needs. Established by the Como Group, you can expect to find some luxurious products, including a butchery that offers premium cuts of meats from New Zealand and Australia and a section for non-food items like holistic beauty products and home essentials such as natural cleaning products and detergents.
SuperNature also owns Glow, a café that embraces the principles of the brand with their Shambhala cuisine. It fetaures a classic café menu with thirst-quenching juices, fresh salads, and hearty soups and sandwiches that encapsulates the healthy living philosophy. Just like SuperNature uses hampers made of renewable willow and 100% recyclable shopping bags, Glow uses takeout packaging made out of biodegradable material to minimize its impact on the environment.
If you’re not planning a trip to the brick-and-mortar store anytime soon, SuperNature’s e-shop is open 24/7, allowing around-the-clock access to their fantastic products for order. You can also create what’s called a standing order – a weekly delivery service that delivers a fixed number of items for a period of 2 to 12 weeks. SuperNature prides themselves on knowing their products, so you can rest easy knowing you’re shopping for and consuming ethically sourced, eco-friendly, quality products.