The Hong-Kong based platform makes it easy for environmentally conscious consumers to shop high-end designer items.
Motivated by the environmentally harmful waste production in the fashion industry, British entrepreneur Sarah Fung decided to take matters into her own hands. With her in-depth knowledge of the trade—she used to own a high-end lingerie and swimwear label and worked at the luxury retail store Lane Crawford for a decade—Sarah launched HULA, a sustainable marketplace for the resale of pre-owned designer items.
For the past four years, Sarah has been meticulously curating a selection of pre-loved clothing from almost every major luxury brand including Alaïa, Balenciaga, Céline, Chanel, Chloé, Isabel Marant, Christian Dior, Gucci, Yves Saint Laurent, and Valentino. More than five thousand one-of-a-kind designer apparel, bags, shoes, and accessories sell for up to 95% off the retail price.
Style-savvy consumers can be confident that purchasing second-hand at HULA benefits the environment while the boutique is also a trove of unique designer treasures. All the items that are put up for sale originate in the wardrobes of fashionistas and industry insiders, including bloggers, stylists, and editors. They are carefully checked for quality and authenticity, and many of them are exclusive and barely worn.
The HULA online platform makes shopping as easy as scrolling through and choosing your favorite items in a few clicks. A nifty filter allows browsing not only by brand, style, color, condition, and fabric but also dozens of trends ranging from “beach cocktail” to “having a ball” and “highland heroine” to match the buyer’s mood and preferences.
Twice a month, HULA introduces a new “style insider”, an expert or celebrity who gives fashion tips and selects their favorite pieces. Shoppers who are overwhelmed by the choice can book a private styling session with an in-house expert for professional assistance or even opt for a home visit for styling and wardrobe edit.
The key focus of this unique marketplace is to educate its fashion-loving buyers about sustainable shopping. The name HULA is short for the hula-hoop, referring to a circular movement of recycling and passing of items from one fashion enthusiast to another: “from you, to us, to others”. Shopping at HULA extends the life cycle of high-quality products through resale, minimizes waste, and puts the brakes on unethical manufacturing processes.
Sarah makes a point of giving back to the community and donates a minimum of 5% of the profits to partnered local and international charities such as Liberty Asia, Food Angel, Redress, Maggie’s Cancer Caring Centre, and Habitat for Humanity. At checkout, buyers are given the option to donate more if they wish.
In March 2019, Hong Kong saw the opening of its very first pre-loved fashion warehouse, a 3,500-square-foot HULA store in Wong Chuk Hang, one of the city’s most happening districts. Environmentally conscious buyers can now browse and try items in person even before they have been uploaded on the website. Looking stylish at the fraction of the original cost while being kind to the planet has never been easier.
Address: 5A, Evergreen Industrial Mansion, 12 Yip Fat St, Wong Chuk Hang